Is your super being targeted?
Super | Date Posted 7 August 2026
More and more Australians have been targeted in recent times by lead generators encouraging them to switch their super. While some businesses may operate legitimately, others use misleading tactics or pressure you to make decisions that may not be in your best financial interests.
HOW LEAD GENERATORS WORK
Oftentimes, it starts with a catchy ad on social media, which offers ‘helpful super checks’, comparisons or promises of exceptionally high returns. These ads are designed to harvest personal data and steer people towards costly or risky investments. Once they have your data, someone will generally call you to offer a meeting with an adviser, who pays the lead generator a cut of the fees you’ll end up paying.
BE CAUTIOUS IF SOMEONE CONTACTS YOU UNEXPECTEDLY
If you’re contacted out of the blue by someone who wants to discuss your super, take a moment before sharing any personal information or making changes to your account. Some clear warning signs include:
Pressure to act immediately.
Promises of exceptionally high returns.
Someone encouraging you to transfer your super without explaining any costs, risks or impact to your insurance.
Claims that they are calling on behalf of your super fund, when they are not.
Requests for your personal information including passwords or security codes.
Did you know?
Leading super advocacy groups, including the Super Members Council and Industry SuperFunds are calling for an outright ban on lead generation targeting Australians’ super accounts, warning these predatory sales tactics are putting retirement savings at serious risk.
PROTECT YOUR RETIREMENT SAVINGS
If you’re contacted by someone who wants to discuss switching your super, remember the following before taking any action:
Consider who you’re dealing with and ask for their Australian Financial Services Licence (AFSL). This licence allows people or companies to provide financial services. You can check the details in the ASIC Professional Registers Search.
Carefully consider the impact of switching funds, including any fees, investment differences or insurance cover you could lose.
Never share passwords or one-time codes with anyone.
If you’re unsure about making decisions about your super, contact us first so we can discuss what to consider before making any changes to your super.
STOP. CHECK. KEEP YOUR SUPER IN SAFE HANDS.
Your super is one of your most important financial assets, so it's important that it's safe and secure. If something doesn’t feel right – pause and check the information independently before taking any action.
Handy tip: We may call members from time to time to provide assistance or share important information. If you’re not expecting our call and want to ensure it’s genuine, it’s ok to hang up, find our phone number on the website and call us back.
MORE INFORMATION ON SUPER SCAMS
Although lead generation tactics may be unethical, they’re not illegal. Scams on the other hand, are illegal. Australians lose millions of dollars each year to scammers who take advantage of unsuspecting people. Check out Security, scams and fraud for more information about common super scams and how to protect your account.